Dino Vedo

Building Your Lists – 5 Must Do’s

Online marketing is huge and most people are on the Internet, so it is safe to say that the Internet is one of the best places to market your business. There are several ways to build an opt-in list, but you want to ensure that people are interested in your products.  This means that there are several things that you need to do on your website to ensure that you are setting yourself up for success. 

 

1.                                        Set Up a Web Form on Your Site

Place this form on the side of your site or directly at the end of your homepage’s content.  If a person is reading through your site and they see something they are interested in, they are most likely going to go ahead and sign-up.  A good form is simple.  It should provide a short statement about your newsletter and have a call to action.  You should also tell them that they will be kept updated about the site and then provide an area for their name and email address.  The form will automatically save and the send you the information.  This is by far the most popular way to build a website opt-in list.

 

2.                                        Ensure that Your Website is Impressive

Your website, especially the homepage, needs to be impressive.  You will want to have content that is well-written and useful.  You also want to let people know what your site or business is all about.  Your website should also be simple and not overwhelming.  You also don’t want to overdo it with Flash graphics or photos that take a long time to load.  The longer they take to load, the faster your visitor will leave.

 

3.                                      Provide a Useful Service or Product

If your service or product is useful, then you are more than likely going to make a sale.  You are also likely going to get return customers as well.  Your customers are also more than likely going to recommend your website to someone else if they are happy with your service as well.  As your clientele grows, so will your list.  The more members you have on your list, the more likely you are going to have people take advantage of your offers in your newsletters and promotions.

 

4.                                   Keep Your List Clean

Your list should be free of profanity, nudity and anything else that a child should not see.  You never know who will be checking the email in a household.  You also do not want to send out something that is going to betray your customer’s trust.

 

5.                                     Keep Your List Private

People hate receiving spam email.  This means that you should never share your list with someone who is going to spam your list and send out trash to your clients.  This will make your customers angry and it won’t be long until your list has unsubscribed.


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