Dino Vedo

Interview: Ian Lopuch from PPCIan.com

PPC internet marketing can be one of the most profitable areas to make money online with, but can also be one of the most difficult ones to scale properly. Now who do you go for the best advice on PPC and search engine marketing? The answer is simple, you go check out Ian Lopuch’s blog about Pay Per Click marketing and SEM. I’ve gotten to be good friends with Ian, as we frequently learned from each other through our blog posts, and he has even helped me with my college career!

Ian has had over 6 years experience in the PPC industry and is now the Director of Search Marketing at a large publicly traded company. You can watch one of his presentations on PPC marketing that he did at the Standford Graduate School of Business here to learn more about PPC if your completely new to it. He is truly at expert at what he does, so rest assured that your in safe hands on his blog! So without further ado, enjoy the exclusive interview that I was able to get from Ian himself!

Affiliate Partners And Your Product

Many marketers start the product launch process without thinking about the resources they are going to give their launch partners, i.e. the affiliates and JV partners. These people, particularly, the JV partners, are busy people who haven’t got time to sit down and create resources to market your product. They are going to want you to provide this.

If you are smart, you will do this. The easier you can make it for your partners to promote your product, the more chance you have of them promoting it. We have discussed the pre-launch email sequence. This is something you can create and allow the launch partners to send out to their lists. As there may be a high degree of cross over between this list (how many of the same launch offers do you receive?) you may want to make the emails unique.

Targeting Your Aweber Emails

After you have set up a list, you need to begin narrowing it down to targeted visitors. It is best if you can get these targeted subscribers right off the bat, that way you don’t have a list of 20,000 and only about 1,500 who are really interested. In order to do this you need to drive those targeted people to your sales page and talk them into signing up. There are several ways that you can attract your target market, including:

Advertisement Swapping

This involves finding other ezines that are in your niche and then offer to swap advertising space with them. This is a win-win situation and its great if you already have some subscribers.

LinkedIn Companies Review

As an internet marketers, I’m sure you all know that I have a LinkedIn account and use it to connect with future business partners and other business owners. Well, I personally love using LinkedIn because you can get reviews and recoomendations to use for yourself from other credible members, and also serves as a social network for business people unlike the thing we call “Facebook” ha!

Well anyways, LinkedIn launched their brand new Companies profile pages, which is still in beta and I just got an email about it today stating this below:

“What’s new: Company Pages now allow you to showcase recommendations from your customers and helps build your brand virally and credibly on LinkedIn. Each time a LinkedIn member endorses your products or services, their recommendation becomes visible to all of their connections and could spread virally. When you promote and curate these recommendations, you have some of the most credible, authentic endorsements of your products on your Company Page’s Products (or Services) Tab.

Build VedoMedia LLC’s showcase of Products (or Services) recommendations. And have each of your satisfied customers bring you more customers. Update your Company Page now.”

Why Affiliate Marketing Can Be Your Most Important Marketing Method

Selling products online, especially digital products, can be a very rewarding and profitable enterprise. There is a saying, When you Work for Dollars You are Always limited by the amount of time you have. You are trading dollars for hours. A much better way is to trade products for dollars – then you expend you time and energy once – and then just keep selling the same product over and over. You work once and then you can be rewarded for years.

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