Dino Vedo

Converting Traffic Into Sales Using A.I.D.A

 

Some people have the traffic, and the product, but their “interface” (which is the process of converting these people into sales) is non-existent or has holes in it. This is why I stressed this point so much. Your product could be great, your traffic is great, but once the traffic gets to your site, it has to either convert them immediately after they see the domain name (Impulse buy) or it can follow the “classic” copy tour:

 

A.I.D.A: Attention, Interest, Desire, Action. A. the appearance must grab their attention,

B. The copy and graphics need to gain their interest,

C. Afterwards, you have gained their interest, you need to give them hope and make them wish they owned the product.

Strike a deal with the visitor and make them buy it. The affiliate’s need for control over the interface is becoming more important, that is why more affiliate programs have customizable link generators that make it possible for you to model the interface to adhere to the advertising campaign you have created. If you have found a great niche, your advertising will need to conform to the affiliate program.

With little control, the most important aspect of the process is preparing the web surfer for what is to come. You need to make a decision where your promoted product’s strengths lie. Exploit the strongest features, and something you can do with the weak points of the product is defend them, somehow convince the visitor that they do not need them. This is what car salesmen do all the time. “Why do you need that?” “You’ll never use it.” and: “What this site has is much more important.” But it is wise to only mention the strong, positive aspects of the site unless you are countering a bad-review or there is some other need for defense. Is there a search feature that will create desire for the customers?

Try telling them about the search feature or whatever the special feature on the page is, BEFORE they get to the page. Something that creates absolute conversions is creating direction for the surfer, prospect or visitor. Connect the dots. You might decide you want to use another means of traffic generation. You may want to use viral videos. You may find that you want to use your already stellar reputation on message boards to help promote products. Whatever method you use for traffic, you need to either.

1. Adapt to your non-customizable interface.

2. Customize your interface to meet your ads and vise versa.

Hoped this information helped you, let me know below your thoughts! 🙂

 

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