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How To Use Adwords For SEO

Many advertisers use Google AdWords as their major PPC network. However, in addition to using AdWords for getting paid traffic to your site, it can also be used for SEO. Here are some ideas how you can use AdWords for SEO.

1. For Keyword Research

The most valuable use of AdWords for SEO is to research keywords. Keywords are
the basis of any SEO campaign and even if you are an expert in your niche, you should
always research keywords simply because users frequently search for quite unexpected
keywords and keyphrases you as an expert will never think of. Needless to say, what
matters most for high rankings is which keywords your target audience is searching for,
not which keywords you as an expert think are most popular in a particular niche.

In order to find what users are searching for, you need a keyword research tool. It is true
that there are many special (free and paid) keyword research tools but Google AdWords
Keyword Tool is light years ahead of them all. It is simple to use AdWords to research
keywords. You can either enter the URL of your site or put in some seed keywords, the
tool will then automatically generate a whole bunch of suggested keywords. Look at the
results and shortlist all the keywords that seem relevent and have a decent global search
volume.

Cost Per Click And Click Value?

The CPC or cost per click is essentially the amount you will be paying for each click on your ad. So, if you are in the currency trading niche and want to advertise on “forex” you can expect to pay anywhere from $1 to $8 per click according to Spyfu.com. Therefore, if 200 visitors click through to your site you will end up spending around $1,000 if we take a $5 average per click.

Click Value

Your click value is the income every click generates. Thus, continuing with our example, if you are selling an automated Forex trading robot at $350 and you made five sales to those 200 visitors that equates to $1,750 in revenue. The click value is equivalent to dividing your revenue into the number of clicks that generated it and in our case equates to $8.75 per click.

How To Get Into Googles CPA Program

So guess what I figured out? Google has some sort of new CPA program that they are dishing out to some advertisers. This is awesome, and especially useful for affiliates and marketers like me, so obviously I’d want to get in right!? Well seems like Google will only accept certain applicants etc, but as you […]

Exact, Phrase or Broad Match Campaigns?

Exact match keywords means that you place your keywords in brackets [] and only people searching for that exact term will see your ad. So, if your keyword is “blue cars” then your ad will show up only when people type in “blue cars” exactly and not “buy blue cars” or “used blue cars” or even “blue car”.

Phrase matches allow you to access a wider target market. These keywords are contained in quotations “” so, continuing with our same example, “blue cars” will show your ad whenever people type in searches such as “used blue cars”, “big blue car”, “sell blue cars”. On the other hand, your ad will not show up for a search such as “blue used cars”.

Broad match terms are those without delimiters so you would simply type your term in as blue cars. If you don’t add negative keywords your ad will show up for everything from blue cars photos to a blue sedan type car that looks cool.

6 Tips To A Profitable Adwords Campaign

Of course, you will also have to set up a Google AdWords account, where you can set your daily budget as well as the maximum CPC you are willing to pay for each keyword. Once your daily budget has been met, Google will simply stop showing your ad for the remainder of the day.

This is why there are many who advocate that it is better to set a lower CPC rather than lowering your budget because it’s better to be shown on the eighth position of the list for the whole day rather than the second position for part of the day. There are also some statistics that show ads in lower positions tend to generate more sales and convert better.

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