Dino Vedo

Going Viral With Facebook Tricks and Tips

The ability to convert traffic from any kind of source has challenged web marketers for the past decade. In the beginning there were trust issues with online payments, then there was the problem with poor landing pages. Most lately, people are struggling to convert ‘friendly’ social media traffic, including Facebook users, into customers. Facebook is probably the smartest invention since sliced bread. We have seen it pop up from virtually nowhere to a dominant position in the online sphere in the past few years, and naturally the greed in our marketing hearts makes us wonder how we can exploit this miracle machine for our own gains. Some of us have tried ads on Facebook and have seen positive CTRs and conversion rates.

Analyzing Facebook Traffic For Maximum ROI

When it comes to measurement, Facebook is no different from any other marketing tactic you employ: in order to measure it, you need to be clear on what your objectives are. Some possible objectives for your Facebook page include…

Getting People To Like Your Facebook Page

With Facebook attracting more than 400 million users, the question is no longer if you need to create a Facebook brand presence, it’s how you’re going to use one. If people are talking about your brand, you want them to be doing it on your official page so that you can leverage Facebook’s open social graph and drive users back to your site. But you can only do that after you jump one very important (and large) hurdle. You have to make people want to join your Facebook page.

It’s simple: You can’t market to or build brand awareness with someone who’s not opted in. What’s not simple is getting a user to hit that ‘like’ button. Users are a lot more discerning on Facebook than on other social sites. For them to opt into your page, they need a compelling reason. It’s a big step from passively liking…

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