The ability to convert traffic from any kind of source has challenged web marketers for the past decade. In the beginning there were trust issues with online payments, then there was the problem with poor landing pages. Most lately, people are struggling to convert ‘friendly’ social media traffic, including Facebook users, into customers. Facebook is probably the smartest invention since sliced bread. We have seen it pop up from virtually nowhere to a dominant position in the online sphere in the past few years, and naturally the greed in our marketing hearts makes us wonder how we can exploit this miracle machine for our own gains. Some of us have tried ads on Facebook and have seen positive CTRs and conversion rates.Read More
When it comes to measurement, Facebook is no different from any other marketing tactic you employ: in order to measure it, you need to be clear on what your objectives are. Some possible objectives for your Facebook page include…Read More
With Facebook attracting more than 400 million users, the question is no longer if you need to create a Facebook brand presence, it’s how you’re going to use one. If people are talking about your brand, you want them to be doing it on your official page so that you can leverage Facebook’s open social graph and drive users back to your site. But you can only do that after you jump one very important (and large) hurdle. You have to make people want to join your Facebook page.
It’s simple: You can’t market to or build brand awareness with someone who’s not opted in. What’s not simple is getting a user to hit that ‘like’ button. Users are a lot more discerning on Facebook than on other social sites. For them to opt into your page, they need a compelling reason. It’s a big step from passively liking…Read More
Facebook is the biggest site on the world right now, getting more traffic and hits than Google. So why not take advantage of this and grab yourself some free traffic with your own fan page or like page? If you want to maximize distribution of your content, here are five ways to increase your hit count for your fan page for your blog or website and help you make money online with.
1. Make Your Title a Hook. Talk about the “3 Underdogs to Root for at the WorldCup” or “How to Handle PR Better Than BP.”
2. Build Momentum. Ask your most loyal fans and friends to like & comment early on. Content with comments and likes show up in more often Facebook feeds.
3. Invite Interaction. The NBA Facebook page does a great job of involving fans. They’ll ask “Who is the most clutch ROLE player in Finals history & why? We’ll repost our favorite answers.” Find creative ways to involve your audience.Read More