It has been said many times. Those who fail to plan, plan to fail. Making a good and detailed outline of the steps that should be taken, the order in which they should be taken and the expected cost of each is the way to get from Point A (zero traffic) to Point B (a lot of red hot traffic). Some people will tell you that any traffic is good traffic but they are the ones who are most likely trying to sell you something you don’t need. The fact is that just any old kind of traffic is just about useless.
The only good traffic is targeted traffic. The kind of traffic that you need on your website is the people who have their credit cards at the ready and are actually looking to buy what you are selling. Traffic that passes through your website while on the way to something totally unrelated to the topic of your website or those who just happen to surf by aren’t going to be making a purchase. They aren’t even going to be opting in to your mailing list. It’s better to have 10 potential customers visit your website than a 1000 people who are not the least bit interested in what you are selling.
Therefore: The plan that you will be making is for the purpose of getting TARGETED traffic to your website… not just traffic. You want this traffic to actually be looking for products like yours to buy. You don’t want people who are looking for free similar products and you aren’t looking for people who aren’t interested in or can’t use your product. So how exactly are you going to go after this targeted traffic? Once you are ready to start actually going after the traffic, you will need to locate the people who are your very best potential product buyer prospects. So you get the attention of these people by:
1. Posting advertisements for your product where potential customers can find the ads.
2. Writing articles about how your product can make your potential customer’s lives better, solve their problems, make them feel better, look better, have more fun, or provide the information that they are looking for.
3. Finding the blogs and forums where your best prospects are gathered and are discussing a subject that is related to the whatchamacallits that you are selling.
4. Making it really easy for these potential customers to find you and your website by having links appear in as many places on the Internet as you can possibly find.
5. Capturing names and addresses of customers and potential customers who do visit your website so that you can entice them to make return visits and do so very often.
6. Using the list that you build to your greatest advantage!
Okay those are excellent goals and they are certainly aimed at the traffic that you most want to attract to your website. You still need, however, a detailed plan of just how you are going to accomplish these targeted traffic goals that you have set for yourself.