bonus – Dino Vedo – Performance Marketing

Got the perfect Clickbank product that you want to promote but want to give people an incentive? Well it’s not as hard as you may think! You now need to create a bonus for the product in question – an e-product of some kind, either a training video, e-book or short guide. The default option is an “advanced owners manual” for the product you are pre-selling. Try and fill in the blanks with the product in question. One obvious idea is a support system for the product (yes, the buyer provides support, but you have bought it and can point them in the direction of what works and what doesn’t). Your product must add value to the product in question – and information products are the easiest to create, but other than that you should just brainstorm until something hits. The product needs to be a natural extension of the product, and fill a genuine need for whoever is going to buy the product. You want to return to the “thumbscrew” section that is coming up when creating your bonus. Always have the market in mind. Several successful marketers have 2 or 3 bonuses that they give away for many of the products that they promote – so an alternative is to write a “one size fits all” bonus for ClickBank products, one for dating products, one for betting products, one for affiliate marketing products. This might sound terrifying, but remember that you probably own several information products: take what you learned, add your own spin, and voila, you have your bonus. Several successful marketers actually just copy and paste a single technique they now and send it out as their bonus as part of their e-mail. If you want to create a short guide or e-book, then do it in Word and use PrimoPDF (a free PDF converter) to make an Adobe Acrobat file out of it: www.primopdf.com. If you think a training video would help (a great bonus for anything complicated, such as software or any kind of server code, basically anything technical), then you can get a free 30-day trial of Camtasia Studio at www.techsmith.com. Camtasia allows you to record your pc screen and do voiceovers for training videos. My advice is to take what you already know from the e-books you have, personalize it, and come up with your own product. Brand it and try and explain in your pre-sell how it adds value to the product in question. If in doubt, an “advanced training guide” for the product you are selling is a good fallback option. There are going to be parts of the product that are not explained well, techniques that s/he doesn’t give examples for. Filling in the blanks and putting together an “extension” pack for the product in question will work wonders with the right pre-sell. Tip: you can also use your bonus for other promotions you do for your products, using ezines, articles, your list – and the other techniques I will cover in depth later on. You will want to make it clear on your page that they will have to e-mail you at the address you mention to get the bonus. In theory you may think that this will turn some people off. In practice, it qualifies the buyer even further and makes your bonus and offer seem that much more valuable (ask them to forward their receipt your way). You may also want to ask them to check to see if your affiliate id shows up at the bottom of the payment page on ClickBank (once again a pain for them, but this qualifies the prospect yet again). Hope this has helped you learn a bit about selling and promoting things on Clickbank!