SEO, or Search Engine Optimization, is the process of preparing a web page in the best possible way to encourage the search engines to rank it highly on their results pages for certain keywords. This process includes both on-page and off-page factors. On-page SEO includes things such as the title of the document, using heading tags, and using the keywords on the page. Off-page SEO mainly consists of pages that link to your site and the text they use to link to you, called anchor text…