niches – Dino Vedo – Performance Marketing

Firstly, it is time to return to our Hotmail account and check on the products that the gurus are promoting. By on large, many of the big names are going to be “ahead of the curve” when it comes to pushing a product. They get to launch the product most of the time, which means that you can spot the hot products a mile off. Also, if you see two promotions for a product, then three, then four… then you know what to do. Tip: if you see two or more gurus pushing the same product within a few days of one another, chances are its new and there is money being made. It’s time to join them and share in the spoils. A second cool way to find hot, new products is CBTrends (http://www.cbtrends.com). As the name suggests, CBTrends displays a visual graph of the Clickbank statistics including gravity, $/earned per sale and % referred. By now, you should be building up a constant portfolio of products to promote, using the many product selection methods in this guide. You may want to run any product you find in CBTrends to see whether the product is on the way up, or on the way down. You can do this by entering the product vendor’s account name into the CBTrends search page at http://www.cbtrends.com/vendor-search.php - pay particular attention to the gravity graph and the % refd graph – if both of these are on the rise, then the product is going to get bigger and bigger. You should run any products you have in your portfolio through CBTrends – if both gravity and % refd are on the rise, then the product is about to blow and you should consider pushing the product hard over the coming weeks and months. I will return to how we promote these products later. In case you are wondering what a hot, on the rise product looks like, here is an example: Note how the product is increasing in gravity, and rank. This shows us that the product is on the up. As you can see, the sharpest increase often takes place when the product increases in gravity from 20-30 to 50-70. Typically a product that makes this jump is going to stay popular (few products, in my experience, suddenly drop down from 70 back down again). As such, the greatest profits can be made promoting products that are rising up from a gravity of 20-30. This brings us onto the final, and most advanced of the opportunist techniques – this last one involves catching products at an even earlier stage, literally the first week that they are released. The third and final method to finding hot new products involves a tool called Affiliate Alert: http://www.affiliatesalert.com . The professional version costs $50 every three months, which is why I suggest you start off using the first two opportunist methods and return to this one when you are already making some money with the Project X methods. Affiliate Alert is a pretty cool tool that lets you search for ClickBank products by a series of indicators – including momentum and newness. In other words, we can see how fast a brand new product is selling – and jump on it while it is still insanely hot, getting in way before 99% of the market. If you have your own list, or are thinking of building one, congratulations: you have just recouped the cost of this manual many times over, using this one technique. We will want to search for products once per week, and choose the following search terms: “newer than six days”, and “rank on top of 20”. This will bring up a shortlist of 10-50 products that we can skim through and consider promoting, and adding to our product portfolio. You may also want to feed the products in question back into CBTrends to get a graphical view of how the product is doing. With Affiliate Alert, we are concerned with one factor in particular: what is the rank of the product in question in its respective category. The higher the rank, the better. That said, bear in mind that all categories are not created equal. A product may rank in the top ten under the sub-category society > charity, and yet sell very few copies, as that is really not a competitive sector. Tip: There is another site called CBEngine.com that uses a similar algorithm to Affiliates Alert – http://www.cbengine.com . CBEngine is also far cheaper than AA. I use both, you may just want to go with the latter. Tip: if a product ranks in the top 30 for its top-level category (i.e. “business to business” instead of “business to business > industrial” which is a subcategory), then pay very close attention indeed (it does happen half a dozen times per month or so and you can spot them a mile off on Affiliate Alert). These are products that have become big, fast, and you should take a closer look at the product – and seriously consider promoting it. One more point: you will also want to quickly look at the % earned and $ earned categories to see if the product pays out a big enough commission to make it worth your while, but generally the rank is the most important factor to consider.