Everything we do is about selling. Thus far, you’ve setup your prospects, enticed them to keep reading, and even offered solutions to problems, and routes to further happiness. But, when a prospect is teetering on the edge and needs one last push, these four ingredients will almost always get the job done:
1. Write to Stir People’s Emotions with Colorful Language – Using colorful, engaging language will drive readers to take action. Buzz words, lists of ideas, and anything else that creates a mental image of superiority for the product will help increase its standing.
2. Build Value in the Product by Hard Selling Numerous Benefits – We’ve covered this in some depth thus far. The idea is simple. Tell them why the product will make their life better and you’ll trade in the trust you’ve built for a greater sense of value in the product.
3. Tap into Scarcity to Drive Immediate Action – Convince them that they will gain something through buying the product now rather than later. This is done with bonuses, discounts, and time related benefits for the product. If they can improve their life now rather than later, why wait?
4. Build and Spend Credibility to Maintain Trust – The ultimate tool in making a sale is credibility.
Your readers are used to being sold things. Most of them will only respond to messages directed toward them, with clear benefits embedded in the message and a reason to act right away. If you can offer that, you’ll improve your conversions many times over.
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