I can diagnose most struggling ecom brands from their product page in about ten seconds. The product supports energy, immunity, focus, sleep, gut health, and healthy aging. Six benefits, six little...

Every year since 2012 I've watched someone declare affiliate marketing dead. The forums said it when Google slapped thin sites. Twitter said it when Facebook banned cloakers. Now the AI crowd says it...

Every media buyer on Twitter is getting told they need Hyros or Triple Whale like it's a religion. I've tracked millions in ad spend over fifteen years, so let me say what the influencers cashing...

For most of my twenties I could tell you my cost per click on any campaign from memory. Spend, CPA, ROI, refund rates, I watched those numbers the way other people watch sports. Checking dashboards...

I've run more online business models than I can cleanly list. Affiliate campaigns, media buying, ecommerce brands, apps, health offers, lead gen. Some failed quietly, some did numbers I'm still proud...

If you scroll back far enough on this blog you'll find posts from 2011 about ad trackers, affiliate networks, and meetups in San Diego. I was in my early twenties, buying traffic, testing offers, and...