What is an Advance Landing Page? An advance landing page is a single landing page or multi-page landing page / full content landing site that promotes a multiple offers. While an advanced landing page setup can support a single offer like a simple landing page, it is not necessary. If you're looking to design a simple one-page landing page promoting a single offer, then that's what a simple landing page is for. There is no right or wrong way to design an advance landing page but rather a more effective or less effective way. It's all about testing what works best.
Advance Landing Page Setup
Similar to the Simple Landing Page Setup, you would setup your landing page in step 4 of the setup. Make sure you choose the advance landing page option. LP nickname, like in the Simple Landing Page setup, is a nickname for your personal reference so you know which LP to refer to. The landing page URL would be your actual landing page URL such as http://www.yourlandingpage.com, for example.
A lot of people continually have DOCTYPE and other coding in the code. Leave all this out and simply just copy the code generated for simplicity purposes. Once you got that set up and you link to the .php files as your outbound link, you're done! This is the basics of using advance LP.
Setting up Multiple LPs with Advance LP Type
Now it can get a bit complicated here. But don't worry, it is fairly simple, just imagine you are doing the same above process for 1 advance LP. Remember each LP you want to test; whether it is just a change in color or a change in image placement, they are treated as 1 unique advance LP. First let's click on #4 Landing pages and chose the radio button that says Advanced: Now you will notice that I previously submitted the same Landing Page URL but a different LP nickname so I can properly track it. Tracking202 does not care what domain you put in, especially if you repeat the same URL. This is useful to us when we want to track each unique LP. The only thing you need to do is make sure give it a good and unique LP nickname so you can track it accordingly. Now go to #6 Get LP Code. You can see I setup each LP nick name to a unique change I either did to my LP, but each one has the same domain name, since that is the landing page we want to test.
So now again, we are treating each Landing Page Nickname as a unique LP, so chose your LP and chose the offers you want to associate with the LP. NOTE: The offers should always be the same on each LP, since you are split testing the design and not the offers. Once you click on Get Landing Page Codes, you are giving a JS script: This goes into the specific LP design. This way when it appears it gets logged in Tracking202 and you can relate conversions to this specific landing page. Finally repeat for each LP you have.
How Do I Know Which LP Converted?
This is very simple you can do 1 of two things, one being more automated but might not be as reliable. There is a section #8 called Get Pixel/Postbak URL. This is an image pixel or a postback url that will capture the conversions and re-pings Tracking202 with the associate LP. How does this work well since each JS is associated with an LP, it preloads and a cookie is then place providing the information which will be passed along back to Tracking202. You just need to give the image pixel to your network so they can place it on the confirmation page of the advertiser. Once it is done you can definitely and finally see what LP is doing better than the others. Hope this short write up has inspired you to split test landing pages and better keep track of which ones convert and which ones don’t!
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