If you delve into the world of internet marketing and make money online, you'll find that the experts will tell you "the money is in the list". What do they mean by this? They mean that permission-based email marketing is the bread and butter of most internet millionaires. It's a simple fact that the majority of people won't buy something the first time they visit a web page. But it's also a known fact that if you continue marketing to those people with several more points of contact, they will often buy. If you can capture each visitor's email address, and send them a series of automated messages, your chances of making a sale to them goes up exponentially (we've heard of 1200% increase).
It also allows you to build a solid long-term business, versus simply redirecting traffic to affiliate links to make quick cash. You see, if you have an opt-in list of targeted customers for a certain niche, you can continue to market to those people over and over again. It's not a one time attempt to sell them a product. You are establishing a relationship with them, so even if something drastic were to happen in the affiliate marketing world (like if ClickBank went out of business), you would still have a source of income because you can sell something NEW to your list at any time. Aweber – This is THE autoresponder and list building service that most of the professional internet marketers use. It's what we use for our own lists! If you're serious about building your own list, then you need the most reliable name in the business. Don't make the mistake of hosting your own list only to end up blacklisted by everyone's mail servers!
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Analyze your competition It's important to analyze your competition when it comes to PPC marketing. You should be aware of what kind of ads other PPC marketers are running against yours, how many you are competing with, etc. This will allow you to write the most effective ads, and spend your time promoting products that will allow you the best chance of success. One way to analyze the competition is to go to Google and search for each of your keywords, and copy down all your competitors' ads, URL's, etc.
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