Here is a real life example of a profitable PPV campaign:
Step 1 – Offer Selection We wanted to select an offer that had a short lead form. You can promote different types of offers with PPV traffic but to get per sale offers to work you have to use a couple tricks of the trade. We like lead offers because they don‟t require the surfer to do much (like pull out a credit card). Remember, we are interrupting their normal surfing and they aren‟t actively seeking our offer. Because of this, we have to hit them with something that is easy to complete. With that in mind, we went to a CPA network (Neverblue) and selected their “Quote Wizard – Auto Insurance” offer. We know this offers accepts PPV traffic because under „promotion allowed‟ they list „DLS‟ which is their name for this kind of traffic.
Step 2 – Landing Page or Direct Link? After visiting the offer page we decided to direct link. We liked this offer page for direct linking because it required only minimal information from the surfer. With PPV networks there are no duplicate destination URL rules, quality score issues, etc. so direct linking is not a problem. We do like to use landing pages for more advanced techniques, to collect emails, etc. but for this campaign, We thought direct linking would work best.
Step 3 – Collecting URL’s This is where the fun begins. With PPV networks you can (most of the time) bid on site URL‟s or keywords. Then when someone visits that URL, or searches a keyword your ad is shown. Most of the time, we like to start by targeting URL‟s because they usually convert better. We add keywords only when we have a profitable campaign and want to scale. So where do we find sites (URL‟s) to target? Basically anywhere we can find a website or ad is fair game. Let‟s start by gong to Google, Yahoo, and Bing and typing in our search terms then collecting URL‟s to bid on. You‟re probably asking yourself what keywords we are going to search for by now right? Most everything you read about PPV will tell you to search terms directly related to your offer. If we followed that advice we would search Google for “car insurance” and come up with a list of URL‟s like this: progressive.com geico.com etc Now that seems all well and good but we are here to tell you that it NOT the best way to do it. See, that‟s what everyone else is doing.
If you were to bid on geico.com you would end up paying a high CPV (cost per view) and when you think about it…geico isn‟t really all that targeted. Why? Well think about this…someone clicking on the Geico website is looking to get a Geico can insurance quote right? Do you think they are going to appreciate getting a Quote Wizard pop up? They are either going to close your window or get frustrated at which lead form to fill out (yours or Geico‟s) and close both windows. We need a better strategy than this, so think about this for a minute….What types of people need car insurance? After thinking about it, we came up with a cool idea…people shopping for new cars. People buying new (or used) cars always need new insurance or to make changes to their existing policy right? With this idea in mind we went to Google and typed in the phrase “Ford cars” and came up with a list like this: fordvehicles.com ford.com ford.reply.com harrold-ford.net etc You want to take URL‟s from the natural search engine results as well as the AdWords results. You can repeat this search on Yahoo, Bing, or any other search engine. Our goal is to find a bunch of different URL‟s.
You can use Affportal to automate the entire URL collecting process. We started out with 50 URL targets. Why that number? Basically we knew that would be enough to get some traffic and see if this campaign had some potential. Once we get a campaign near break even or profitable I will add as many URL‟s as we can find in batches of 50-100, weeding out the ones that don‟t convert.
Step 4 – Time To Launch Now that we have a direct linking strategy in mind, and have collected some URL targets..it‟s time to make our campaign live. We launched this on Traffic Vance and Media Traffic but you could run this anywhere. Setting up a PPV campaign is very simple; you simply add your destination URL, keyword or URL targets, and launch. We made sure to be in position 1 with our bids. This isn‟t like PPC where you can still get good traffic being in the 2nd, 3rd or 4th position. On PPV networks the highest bid will get the vast majority of the traffic. This is good news and bad news. It enables us to see other bids and be in first position just by bidding higher, but of course that leads to bidding wars. It‟s not uncommon to log in and raise your bids multiple times per day when you have a PPV campaign running where there is lots of competition. In this campaign we were bidding anywhere from $0.01-0.08 to be in position 1. You basically have a couple options when it comes to tracking PPV traffic. Use Prosper202 or simply use your affiliate link with a sub id appended to it to.
We let this campaign run 1 week and along the way added some URL‟s (We searched for more car dealers, car review sites, etc). We also kept raising our bids on keywords to be in position 1 as often as possible. At the end of the week we had spent roughly $140 in traffic which resulted in 37 leads @ $12.75 per lead for a total of $471.75 leaving me with a profit of roughly $331. We were pretty happy with that this campaign but thought of a few ways it could be improved. Here are just a couple ideas; 1. Using dynamic keyword insertion and a landing page so we could say “Attention Ford.com (or whatever URL I was targeting) Customers, Get a free insurance quote today” 2. Expanding my URL target list by searching for more car dealer sites, used and new car review sites, car magazine sites, etc.
Where can I learn more about PPV marketing?
PPV 123 http://ppv123.com/ Corey Bornmann of AffPortal.com and David Ford of PPV Playbook developed a comprehensive video series designed to help you master all aspects of Pay Per View marketing from beginning through very advanced. We show you techniques that have been developed together over time and methods that we have mastered and are using in our own live campaigns. Additionally, we will show you some of our campaigns that are pulling in profits
RIGHT NOW and exactly what we have done to build these campaigns from scratch. PPV Playbook Forum http://ppvplaybook.com/coaching.html
A private coaching forum with nearly 1000 active members, real case studies showing profitable campaigns, videos, lessons, success stories and more. Affportal.com http://affportal.com/
Affportal is the original and most powerful PPV, PPC, and keyword research toolset. With URL scrapers, campaign builders, and an exclusive landing page generator specifically designed for PPV, you can automate your every aspect of campaign building.