Shopping Carts are nothing new to the web. Almost everyone with a computer at home has bought something online at some point. Why, then, is it that the most popular shopping cart solutions feel like they are straight out of the ‘90s?
Of course, you will also have to set up a Google AdWords account, where you can set your daily budget as well as the maximum CPC you are willing to pay for each keyword. Once your daily budget has been met, Google will simply stop showing your ad for the remainder of the day.
This is why there are many who advocate that it is better to set a lower CPC rather than lowering your budget because it’s better to be shown on the eighth position of the list for the whole day rather than the second position for part of the day. There are also some statistics that show ads in lower positions tend to generate more sales and convert better.