New products are fun and exciting, but they don’t do you or your customers any good unless people know about them. Once they know about your products, you have to make sure they understand why they need them, so you have a lot of work to do. To help you out, here are 9 tips for selling new products online that will help you with your next product initiative.

When you take on a new product, you don’t want to just throw it out there on the Internet somewhere and hope that someone happens by your store and buys it. Determine who your likely clients are and then develop a targeted marketing campaign. You can use pay per click advertising, social networking, affiliate marketing, or a variety of other messages to get your message out. An orderly, well thought out plan will almost always get you the best results.