Design, click, action!
You’ve invited guests over, so remember to tidy up your website! When a customer clicks your ad, they will be directed to a landing page on your website. Customers should get the exact information they need after that first click or they might quickly abandon your website. Your landing pages should be clean and well-designed, with compelling copy and a clear purchase path.
Presenting a specific call to action on the landing page rewards your visitor for clicking through. Make a good first impression, and visitors will trust your banner ads in the future.
Set a competitive bid
Advertisers are competing and bidding for the same online ad space. A bid is the maximum price you are willing to pay per click or view. Usually, ads with a higher bid are shown before ads with lower bids.
For cost-per-click and pay-per-click, ads with a competitive bid and a high click rate will be shown more. (Of course, there is no need to worry about click-through rate when running a pay-per-view or cost-per-impressions campaign.) Once your ad is up and running, you should check back regularly to increase or decrease your bid to get the most views or clicks for your budget. Easy-to-read reports show how your ads are performing, making it easy to adjust your budget as necessary.
Choose an appropriate budget
A higher budget means a better chance of getting more impressions and spreading those impressions throughout the day. However, make sure your online budget is balanced with what your business can afford.
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