Many advertisers use Google AdWords as their major PPC network. However, in addition to using AdWords for getting paid traffic to your site, it can also be used for SEO. Here are some ideas how you can use AdWords for SEO.
So guess what I figured out? Google has some sort of new CPA program that they are dishing out to…
Exact match keywords means that you place your keywords in brackets  and only people searching for that exact term will see your ad. So, if your keyword is “blue cars” then your ad will show up only when people type in “blue cars” exactly and not “buy blue cars” or “used blue cars” or even “blue car”.
Phrase matches allow you to access a wider target market. These keywords are contained in quotations “” so, continuing with our same example, “blue cars” will show your ad whenever people type in searches such as “used blue cars”, “big blue car”, “sell blue cars”. On the other hand, your ad will not show up for a search such as “blue used cars”.
Broad match terms are those without delimiters so you would simply type your term in as blue cars. If you don’t add negative keywords your ad will show up for everything from blue cars photos to a blue sedan type car that looks cool.
Of course, you will also have to set up a Google AdWords account, where you can set your daily budget as well as the maximum CPC you are willing to pay for each keyword. Once your daily budget has been met, Google will simply stop showing your ad for the remainder of the day.
This is why there are many who advocate that it is better to set a lower CPC rather than lowering your budget because it’s better to be shown on the eighth position of the list for the whole day rather than the second position for part of the day. There are also some statistics that show ads in lower positions tend to generate more sales and convert better.
My Adwords account got suspended today because of my blog. Yep you heard that right. Apparently its a “get rich quick” site. I’m flattered Google, thank you so much! 🙂 Anyways, they didn’t suspend all of my Adwords accounts, and as many of you probably are aware, you are more than able to make another Adwords account with your same information, for some reason, they just feel like suspending your older accounts for no good reason like this one.
Thank You Adwords!
Ridiculous I know, but oh well its not like they are stopping me from creating or using my other Adwords account I just found it quite amusing that my blog was labeled as get rich quick! ( So you know what that means right? If Google thinks people can get rich quick with my blog, you better subscribe and start reading it! 😉
Reverse Words/Mix Up Words – Always remember that your keywords list can be put into different combinations. This is VERY simple, I know….but it’s also very effective. So say your main keyword is “diet supplement”…don’t forget to include…“supplement diet” either. Yeah, I know it sounds kind of weird…but people do search for things that way, and you’ll generally get decent traffic for those combinations. And if you have three keyword phrases…like “car insurance quotes”…then you can mix up those words into different combinations as well.
Not Space Between Keywords – This is actually one that I found very surprising how effective it was. A lot of people it seems will either be typing too fast to include spaces between their keywords, or they’re trying to get to a specific website so they wouldn’t write it with space…or WHATEVER the reason..it happens…and it happens a LOT. So remember that for any of your phrases, taking out the spaces between the words can help you capture more traffic (usually even better because it’s the same quality of traffic (meaning very targeted)..but usually it has little to no competition at all.
Advertisers are competing and bidding for the same online ad space. A bid is the maximum price you are willing to pay per click or view. Usually, ads with a higher bid are shown before ads with lower bids.
For cost-per-click and pay-per-click, ads with a competitive bid and a high click rate will be shown more. (Of course, there is no need to worry about click-through rate when running a pay-per-view or cost-per-impressions campaign.) Once your ad is up and running, you should check back regularly to increase or decrease your bid to get the most views or clicks for your budget. Easy-to-read reports show how your ads are performing, making it easy to adjust your budget as necessary.