If your business is not taking advantage of online marketing (especially SEO – search engine optimisation), you are automatically losing out on a lot of business. Good website design and integrated strategies can change your business, and even get you business when you thought there was none to be had.
Most of you probably have never heard of AdsRow, I hadn’t either until I saw one of their ads on Google promoting their PPC advertising platform. I clicked on it and decided to port a few of my campaigns over to see how it would do. In my entire experience online with traffic sources, this one takes the cake for being the worst! I spent around 100 dollars in traffic, until I decided to pull the plug and call it quits with them. Tested 3-4 different campaigns all with similar results, wait, results? I mean NO CONVERSIONS at all. And please do note that I ported my already profitable campaigns with Adwords and MSN over to them, so they are already optimized and I should be able to get at least a few conversions, maybe not even profitable yet since it is a different type of traffic, but honestly I did not get one single one!
So it finally seems that Adcenter is turning into the new Adwords! Whether we like it or not, this year most affiliate based campaigns will need to be redesigned and adjusted to meet Adcenter’s new QBR (Quality Based Ranking) system. They are not only slapping campaigns, but whole accounts as well and that is exactly what happened to me. 🙁
Looks like I will have to spend a few days on redesigning all my campaigns, landing pages, and making them a bit more relevant and I advise anyone who is running on Adcenter to do the same right now before they slap your account too.
Now the funny thing is, Adcenter gives you no way in knowing your QBR unlike Adwords who tell you right in the campaign your Quality score and gives you ways to improve it. Adcenter just slaps your account I guess if they deem you are using to many keywords, irrelevant landing page, or your ads don’t match up.
PPC internet marketing can be one of the most profitable areas to make money online with, but can also be one of the most difficult ones to scale properly. Now who do you go for the best advice on PPC and search engine marketing? The answer is simple, you go check out Ian Lopuch’s blog about Pay Per Click marketing and SEM. I’ve gotten to be good friends with Ian, as we frequently learned from each other through our blog posts, and he has even helped me with my college career!
Ian has had over 6 years experience in the PPC industry and is now the Director of Search Marketing at a large publicly traded company. You can watch one of his presentations on PPC marketing that he did at the Standford Graduate School of Business here to learn more about PPC if your completely new to it. He is truly at expert at what he does, so rest assured that your in safe hands on his blog! So without further ado, enjoy the exclusive interview that I was able to get from Ian himself!
Advertisers are competing and bidding for the same online ad space. A bid is the maximum price you are willing to pay per click or view. Usually, ads with a higher bid are shown before ads with lower bids.
For cost-per-click and pay-per-click, ads with a competitive bid and a high click rate will be shown more. (Of course, there is no need to worry about click-through rate when running a pay-per-view or cost-per-impressions campaign.) Once your ad is up and running, you should check back regularly to increase or decrease your bid to get the most views or clicks for your budget. Easy-to-read reports show how your ads are performing, making it easy to adjust your budget as necessary.