If you haven’t gotten involved in email marketing yet, then you are missing out on some amazing profits. As with any system, you can always improve for best results. Here are some email marketing tips to help you see those profits come flying in.
Increasing Your Opt-in Conversion Rates
As always, you want to give your readers something of great value. This is no different when you want them to sign up for your email marketing campaign. You could offer a free report about the niche you are involved in, a two part video series but only show them the first video, or a special promotion to one of your great products, all if they just give you their email.
Keep the opt-in form ‘above the fold’. In other words, keep it where they can see it without having to scroll down the page. This makes the process as easy as possible for them to be a part of your list. It helps increase your conversions rate tremendously.
Test out adding an entrance or exit pop-up form. Adding simple scripts that include this feature allow you another chance to capture that email. This can be extremely helpful just in case they didn’t see the form or if they got distracted by some other great information you had on the site.